Business case

UMAGE

From scattered product data to seamless online product experiences

Denmark

Operational Market

EUDR & CSRD

Legislation(s)

+100

Active Suppliers in prduct.com

Furniture

Industry

Project Summary

UMAGE aimed to transition from siloed spreadsheets and ad-hoc supplier questionnaires to a scalable, compliant, and transparent supply-chain workflow. By adopting the prduct.com platform, UMAGE centralized over 100 supplier records, captured full material- and chemical-use data, and met stringent EU deforestation (EUDR) and chemical (REACH) regulations. The initiative delivered measurable time savings in supplier management, fortified UMAGE’s sustainability credentials, and laid the groundwork for more granular ingredient and packaging data management.

Challenge

UMAGE faced fragmented supplier and product data spread across various systems, making it difficult to manage supplier relationships, maintain traceability, and comply with evolving EU regulations (EUDR, CSRD, REACH). Without a centralized data repository, the company struggled to:

  • • Aggregate and validate raw material and component information.
  • • Demonstrate compliance with deforestation and chemical-use regulations.
  • • Efficiently onboard and monitor over 100 active suppliers.

Solution

By partnering with prduct.com, UMAGE implemented a unified data-management platform that allowed them to:

  • • Centralize supplier, product, and packaging data in a single system.
  • • Automate risk assessments against EUDR and REACH requirements.
  • • Streamline the onboarding process for suppliers so that upstream material origins and chemical profiles are captured at source.
  • • Maintain a living database that supports full supply-chain traceability from raw material to finished furniture or lighting piece.

Result

  • • Faster Processes: The time required to gather and verify supplier information has been reduced by over 50%, thanks to automated data collection and validation workflows.
  • • Regulatory Compliance: UMAGE now meets all EUDR and REACH obligations consistently; they can generate audit-ready compliance reports on demand.
  • • Stronger Brand Reputation: By demonstrating full traceability and sustainable sourcing, UMAGE has reinforced its position as a trusted, eco-conscious partner in the Scandinavian design market.
  • • Supplier Engagement: With over 100 suppliers integrated into prduct.com, UMAGE maintains real-time visibility into material provenance and chemical usage, lowering the risk of non-compliance.

Next steps

  • 1. Broaden Data Coverage: Expand the platform’s use to include detailed component-level specifications and full packaging-material profiles.
  • 2. Continuous Improvement: Implement periodic data-quality reviews and automated alerts for any changes in relevant EU regulations.
  • 3. Sustainability Benchmarking: Leverage prduct.com analytics to benchmark supplier performance on criteria such as recycled-material content and carbon intensity.
  • 4. Internal Training: Roll out training sessions to ensure all internal stakeholders (product development, procurement, quality) can access and act on the data.

Key Learnings

Centralization Drives Efficiency

Unifying all supplier and product data into a single platform drastically reduces manual handoffs and reconciliation efforts.

Traceability Builds Trust

Transparent, auditable supply-chain records enhance brand reputation with both end consumers and retail partners.

Scalability Requires Planning

Early alignment on data requirements—down to component and packaging levels—helps avoid retrofit challenges as regulations expand.

Andreas Stensig, Customer Success Manager of Prduct

Working with UMAGE to centralize their supplier data was incredibly rewarding. By integrating EUDR and REACH checks directly into our platform, we helped them achieve full traceability in just weeks—not months. Seeing their team leverage real-time insights to drive sustainable, compliant furniture design showcases the true power of prduct.com’s solution.

Read Founder's letter

What does UMAGE say?

"The possibility of having a single system where we could actively work with our direct suppliers appealed to us."

Mikkel Boe Petersen

CSR and ESG responsible at UMAGE

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