Passing audits
Single source of truth
Staying competitive
Enhanced sustainability focus
New compliance demands
Centralized data control
Freed time
Made time to focus on the costumer
Project Summary
Superwood partnered with prduct.com to enhance efficiency, sustainability, and compliance across its operations. By centralizing supplier and product data on the prduct.com platform, Superwood improved traceability, streamlined processes, and met evolving compliance demands, including those related to EUDR. The platform has helped Superwood scale its product portfolio and support future digital sales channels.
Challenge
Superwood faced the challenge of managing a growing portfolio of over 2,000 unique products, ensuring compliance with the latest regulations, and maintaining efficient supplier and product data management. The company needed to improve traceability, stay competitive with an enhanced sustainability focus, and better manage audits and customer inquiries in a fast-changing market.
Solution
By integrating all supplier data into prduct.com, Superwood gained real-time tracking and updating capabilities, improving traceability and compliance with regulations like EUDR. The platform also enabled Superwood to expand its product portfolio and integrate with external systems like Byggebasen and NOBB for seamless data management. The centralized data control also improved response times to customer inquiries, reduced manual workflows, and freed up time for other key business tasks.
Result
Superwood achieved full traceability of materials, ensured compliance with the EUDR, and enhanced operational efficiency. The platform helped streamline internal processes, freeing up resources for customer-focused tasks. Superwood also expanded its product range and improved its sustainability and compliance capabilities, positioning itself for future digital sales growth.
Next steps
Superwood plans to integrate with more external databases and continue using prduct.com to maintain compliance with evolving regulations. The company will also focus on enhancing its sustainability initiatives and supporting digital sales channels with accurate and detailed product data.
Key Learnings
Centralized Data Drives Compliance and Efficiency
By centralizing supplier and product data on a single platform, Superwood improved traceability, compliance with regulations like EUDR, and streamlined internal processes, freeing up valuable time for customer-focused activities.
Scalability and Product Portfolio Growth
The integration of detailed product data allowed Superwood to scale its product portfolio from 200 to over 2,000 unique products, enabling the company to respond quickly to customer inquiries and better support future digital sales channels.
Enhanced Sustainability and Risk Management
prduct.com’s platform enabled Superwood to manage sustainability initiatives more effectively, ensuring that all raw materials are traceable and compliant. The platform also facilitated risk analysis and due diligence, which are critical for meeting both environmental and social compliance standards.
What does Superwood say?
"We see great opportunities in collecting and structuring data in an automated and intelligent way, particularly concerning our supply chain, where working with the social and environmental bottom lines can be challenging to manage. That’s why we are happy to be evolving alongside the product.com platform, which embraces the new demands we are encountering in the industry."
Sofie Mora Kristensen
Group Sustainability Manager
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