In the context of product information management (PIM), asset management refers to the process of organizing and managing the digital assets (such as images, videos, and documents) that are associated with a company's products. These assets may be used to provide product information to customers or to support other internal processes such as marketing and sales.
Effective asset management is an important aspect of PIM, as it helps businesses ensure that they have access to the assets they need to effectively promote and sell their products. This can involve tasks such as storing and organizing assets in a central location, setting up processes for creating and updating assets, and establishing guidelines for the use of assets.
There are a number of tools and technologies that can be used to support asset management within a PIM system. These can include digital asset management (DAM) systems, which are specialized tools for organizing and storing digital assets, as well as features within the PIM system itself, such as asset libraries and tagging functionality.
Overall, effective asset management is critical for e-commerce businesses, as it helps them effectively organize and utilize the digital assets that are essential for promoting and selling their products.